Among 1da’s latest mentees is Perfxn, an artist he first came across on Clubhouse during a beat battle in 2020. Through the Music Liberates Music program, they produced tracks, like “On the Way” with vocalist Niqa Mor, that were later minted into non-fungible tokens (NFTs). That a musical powerhouse like 1da would partner with a company that has the resources to invest in emerging women talent is critical. According to Denise “Nice” De’ion, a Black Canadian producer who was also selected to participate in the program, the scale is tipped in men’s favour. “So when someone like Boi-1da, who is a leader in the industry, gives the co-sign, people see that [and] are automatically like, ‘Oh, she’s dope. She’s cool,’” De’ion says. “It helps because it’s a huge brand standing behind women saying, ‘we see what you’re doing, and we want to be an ally and help to increase that number.”
Blac Youngsta is either clueless or he’s gonna have a wave of hate coming his way from Young Dolph fans after posing next to a tomb with the late rapper’s name on it in a new music video.
Youngsta — who was a known enemy of Dolph — released the video for his song “Im Assuming” Monday, filmed almost entirely in a cemetery. While it’s very brief, around the 1-minute-mark of the video, you see the last n…….
Isn’t it a wonderful feeling when packaging surprises you in a good way?
My packaging-induced wonder came upon a recent night-time visit to a nearby Aldi’s. As I perused the shelves, there it was: Benton’s “Music Tin with Sugar Cookies”, which captures exactly what it’s about.
It was so unexpected to find such a premium-looking, interactive item at the discount grocer that I was beaming like a kid on Christmas morning. Then I became self-conscious and looked around to see if my fellow shoppers noticed my reaction. If so, they may have thought I’d enjoyed some liquid holiday cheer beforehand.